ImPossible is about believing in yourself and spending more time striving toward your destiny than dwelling on your setbacks.
The message is based on a concept I literally grew up on.
My mother has drilled many things into my head over the years, but to this day she constantly tells me "When you change the way you look at things, the things you look at change."
Preaching perspective is paramount in turning impossible to ImPossible. The mental health semicolon represents your story not being finished, while also doubling as the apostrophe that shifts the perspective. The heart at the top of the semicolon represents love, which is the universal ingredient that brings us all together and makes anything possible. Which is very important to me personally because after being diagnosed with bipolar disorder I never thought I'd bloom again. I Rose above that, and you can too.
In other words,
Beyond a brand, it's an embodiment.
Of converting all your goals into accomplishments. You've got the drive, now it's time to shift into a different gear, dive into your gifts this year.
Fight your demons, bury them beneath you and they disappear.
It's only up from here, you're far from unprepared.
You'll never overcome your losses if you're overcome with fear;